Finish Line Sports Group · NIL Agency

Earn Your Worth.

NIL Strategy · Brand Building · Contract Review

College athletes work too hard to leave money on the table. We build your brand, negotiate your deals, and make sure you get paid what you deserve.

Partner With an Athlete View Our Roster

Why Brands Work With Us

What sets Finish Line Sports Group apart

Legal + digital under one roof

Pre-law contract review meets AI-powered marketing strategy. We read every deal before it's signed and build the digital presence that makes brands want to sign in the first place.

Athletes who are built to convert

We don't just sign athletes — we build them into brand-ready professionals with SEO-optimized content strategies, media kits, and targeted pitches that turn followers into deal flow.

Boutique attention. Real results.

We're not a roster of 200 athletes competing for your attention. We're selective, hands-on, and focused on making every partnership count.

How We Work

The Finish Line Process

STEP 01

Build the Story

Every athlete has more to offer than stats. We identify the story, values, and personality that make them marketable.

STEP 02

Package the Brand

SEO-optimized profiles, short-form video strategy, and AI-powered content tools — built to make brand partners say yes before the pitch even starts.

STEP 03

Find the Fit

We research brands that align with each athlete's audience and goals. Smart outreach — not cold blasts.

STEP 04

Make the Pitch

We help athletes present themselves with confidence and start real, professional partnership conversations.

STEP 05

Close the Deal

From first contact to signed agreement, we're in the room — with preparation, legal clarity, and purpose.

About

Built for the athletes nobody called yet.

Finish Line Sports Group was built by two GCU student-athletes who saw a gap in the NIL market and decided to close it. Together, they bring legal intelligence, digital strategy, and a first-hand understanding of what it means to compete at a high level.

Co-Founder

Tucker Dunseth

Sports Law · NIL Strategy

"Every athlete deserves a professional at the table. We built Finish Line so no one gets left behind."

Co-Founder

Jaxson Filler

Digital Strategy · Brand Growth

"Athletes have incredible stories. Our job is making sure the world — and brands — actually see them."

Prestige & Professionalism

Top-tier presentation for every athlete, every time.

Legal Intelligence

Contracts read, understood, and clearly explained.

Athlete-First Mindset

Every decision starts with what's right for the athlete.

Connected & Current

Ahead of the NIL landscape — always.

What We Do

Everything your athlete needs. Done right.

Media Kits

Professional, brand-ready media kits that tell your athlete's story and give brand partners exactly what they need to say yes.

Brand Pitch Decks

Custom pitch decks built for specific partnership conversations — targeted presentations that open doors.

NIL Strategy

A clear roadmap: which brands to target, which deals make sense, and how to build long-term value.

Content Planning

A consistent content strategy that grows an athlete's audience and makes them more attractive to brand partners.

Negotiation Support

When deals are on the table, we're in the room. We read the contract and make sure athletes know exactly what they're signing.

Resume & Portfolio

We help athletes build the professional portfolio that serves them long after their playing days are over.

Our Athletes

Every athlete we represent is brand-ready.

Women's Basketball · Division I

Logan Nissley

University of Nebraska

Logan Nissley is a Division I women's basketball player at the University of Nebraska, represented by Finish Line Sports Group for NIL brand strategy and partnership development.

Media kit, content strategy, and partnership pitch on file. Available for brand inquiries now.

Partner With Logan

The roster is growing.

We focus on college athletes at mid-major and smaller programs — the ones with real audiences and real stories who are being overlooked by larger agencies. Inquire below about upcoming partnership opportunities, or reach out if you're a college athlete ready to get to work.

Get In Touch

Let's get to work.

For Brand Partners

Partnership Inquiries

Tell us about your brand, your campaign goals, and who you're trying to reach — we'll find the right athlete and handle the rest.

For College Athletes

Athlete Applications

Ready to build your brand and start landing NIL deals? No program too small. No story too overlooked. Reach out and Tucker will be in touch.

Arizona

In-person at GCU during the school year

Pacific Northwest

Available in person during summers

Nationwide Remote

Available for athletes and brands anywhere, year-round